Search Engine optimization (SEO) is an important facet for a website and webmasters need specialized services to get the best natural traffic from the search engines. Its biggest benefit is you get free organic traffic and its cost of acquisition is Nil.
When you make a search for "SEO", at the time of posting of this post there are 148 million results possible in Google. There are only 10 sites who can make it to the first page. So if you are a smaller site, instead of targetting the main key word you can target a local key word "SEO Dallas". Search for this key word yields only 1.4 million sites. Let us look at the third ranked site http://www.theinfogroup.com/
http://www.theinfogroup.com/ itself offers a starter course for SEO training for the uninitiated.
See the byline above the website name itself has this keyword "Search Engine Optimisation" and "Dallas" included, which itself optimizes the site for the key word.
Another SEO tactic used is to optimize for a different search engine.like Yahoo instead of Google. The SEO does not end with your site creation like its architechture, content etc. But it is a continous process with link building and analytics forming part of it.
Wednesday, August 4, 2010
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